Strategic Branding · Brand Identity · Stationery Design
Our jewelry is more than an accessory — it is an expression of personality, style, and awareness. In our work, we combine traditional craftsmanship, the highest quality materials, and a deep understanding of natural aesthetics.
The principles of Diamond Shine, Silk, and Fir Forest reflect our philosophy: clarity, softness, and depth — like life itself.
We believe in true values: trust, quality, and expertise.
In every detail. In every piece. For people who seek something special — and value authenticity.
Please enjoy my work.
Behind the Design
This visual identity is clearly aimed at a discerning target audience – people who value refinement over volume, consistency over trends, and values over superficiality.
It's not simply jewelry – it's an attitude, a world where every detail counts.
The positioning is based on tradition, nature, elegance, trust, and expertise – connected by the central promise of high quality. These values aren't just buzzwords, but are visually conveyed through every design element
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The typeface is clear and classic, almost editorial, conveying expertise and reliability
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The minimalist design language – with plenty of white space and subtle lines – exudes calm and confidence
- The round bracket with the M at the bottom acts like a seal: noble, understated, yet present
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