Strategic Branding · Brand Identity · Stationery Design
Claire Degli-Esposti is an elegant, high-end french cosmetic permanent make up brand for real women who have style, elegance, and that certain something, and want to emphasize it. Based in France, Aux-les-Bains.
For women who have their own unique lifestyle and want to show off their most beautiful selves in their beauty in life. It´s values are: timeless, beautiful with personality and kind of energy.
It was great fun to create this very nice luxury branding for Claire with it’s signature style monogram logo I’ve created. Love the energy of the Initials together and it´s true elegance. I focused on a clean, elegant soft style in make up tones.
Please enjoy my work.
Behind the Design
This creative vision is based on three core values: timeless beauty, character, and a special energy that permeates every encounter with the brand.
The design of the Claire Degli-Esposti brand is a tribute to timeless elegance, confident femininity, and the fine art of subtle beauty. Inspired by French aesthetics and the special flair of Aix-les-Bains. The brand is aimed at true women of style – women who are aware of their charisma and want to emphasize it with natural sophistication.
At the heart of the creative direction was the desire to create a luxurious yet accessible brand identity that is both classic and modern. The color scheme is based on soft makeup tones – gentle, warm, and refined. It creates a feeling of familiarity and value without being overbearing. The look is minimalist, clean, and yet full of personality.
The monogram logo, composed of the initials, embodies the essence of the brand: a harmonious combination of strength and softness. The elegant lines convey a sense of movement and inner calm—just like the women for whom this brand was created. It was a pleasure to develop this typographic logo, as it embodies everything that defines Claire Degli-Esposti: style, soul, and substance.
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